3x
pipeline with the same team size
The challenge
A Series B SaaS company was struggling to scale their outbound motion. Their SDR team was spending 60% of their time on research and only 40% on actual outreach.
The solution
The project implemented an automated research and prioritization system:
Signal Detection: Automated monitoring for buying signals (funding, hiring, tech stack changes)
Account Scoring: Custom model to rank accounts by fit and timing
Research Automation: Automated company and contact research with AI-generated insights
Personalization Engine: Dynamic content generation based on account attributes
The results
After 90 days:
Pipeline increased 3x with the same team size
SDR research time dropped from 60% to 15%
Email response rates improved by 40%
Key learnings
The biggest impact came from better targeting, not just more outreach. By focusing SDR time on the highest-signal accounts, every touchpoint became more valuable.