< 4 min

for a cross-system report that used to take 20+ minutes

The challenge

Running a fast-growing DTC brand on Shopify means juggling multiple platforms every single day. For the CEO of one e-commerce store managing a 40-person team, the situation had become unsustainable:

Orders and inventory lived in Shopify
Deals and customer relationships in HubSpot
Support tickets in Gorgias

No unified interface. No real-time visibility.

Getting a clear picture of the business required:

Opening three platforms and cross-referencing data manually
Messaging team leads on Slack for updates
Waiting for answers that were already sitting in the tools

A simple question like "how many orders did we ship this week, and are there any open support escalations?" could take over 20 minutes to answer.

The CEO needed a single point of access to query every system in plain language, anytime, anywhere, without logging into anything or navigating complex interfaces.

The solution

The project delivered a multi-agent AI system accessible through a dedicated Telegram account, powered by n8n and Claude Sonnet 4.6. The architecture follows a hub-and-spoke model: one Orchestration Agent receives every message and delegates to specialized sub-agents, each with precise missions and capabilities.

Connected systems

Shopify Agent: Pulls real-time data on orders, revenue, inventory levels, best-selling products, and conversion rates
HubSpot Agent: Queries marketing campaign performance, contact lists, subscriber counts, customer segments, and engagement activity
Gorgias Agent: Retrieves open tickets, pending support inquiries, CSAT scores from satisfaction surveys, and support backlog status
Typeform Agent: Fetches survey and form responses in real time via webhooks, giving instant visibility on customer feedback and lead qualification
Analytics Agent: Performs complex calculations on the fly (margins, month-over-month growth, projections)
Operations Monitor: Checks task completion and pending tasks across the team, sends automated reminders when deadlines slip
Communication Agent: Drafts and sends emails or posts updates directly to team Slack channels
Spotify Agent: Controls the office playlist without leaving the conversation (bonus)

Each query is interpreted, routed to the right agent, executed, and aggregated into a single response.

Voice-first operations

The system is fully voice-enabled:

Voice messages are transcribed using OpenAI Whisper
Claude corrects transcription errors (proper nouns, e-commerce terminology)
Responses are converted back to audio via OpenAI TTS

The CEO can ask questions while walking through the warehouse and receive answers through the conversation. No laptop. No dashboards. Just a conversation.

Architecture highlights

Hub-and-spoke model with a central Orchestration Agent powered by Claude Sonnet 4.6
Supabase Postgres for conversational memory and session management
Automatic context reset after 60 minutes of inactivity to keep context fresh
Secure access via a single authenticated Telegram account
No public endpoints, no web interface, no shared credentials

The results

Before

  • 3 platforms open at all times
  • 20+ minutes to compile a cross-system report
  • Manual follow-ups with team leads
  • No access to data on the go

After

  • 1 single interface (Telegram)
  • Answers in under 4 minutes
  • Automated follow-up reminders
  • Voice access without opening each connected tool

Business impact

Over 5 hours per week saved on manual reporting
Faster decisions with real-time cross-system visibility
Reduced operational friction across teams
Improved accountability through automated follow-ups

The conversation brings supported operational queries into one place.

Positioning

Dashboards are built for structured, recurring analysis. AI agents are built for real-time decision-making.

This system does not replace dashboards. It removes the friction between questions and answers.

Output on demand

The agent can also generate formatted outputs on demand:

Custom reports and structured summaries
Automated PDF exports sent by email

All triggered from a simple message.

The CEO gained a conversational way to request operational reports across connected tools.